Social Media & Performance Marketing Executive

Job Title: Social Media & Performance Marketing Executive
Location:
Bengaluru

Experience:
3–5 Years

Role Overview
We are looking for a dynamic and proactive professional to manage and drive both organic social media and paid marketing efforts. The ideal candidate will have a strong understanding of digital metrics, content strategy, and performance marketing, along with hands-on experience in website management and SEO/SEM.

Key Responsibilities

• Manage and execute social media strategy across platforms (LinkedIn, Instagram, etc.)


• Plan, create, and oversee engaging content aligned with brand objectives


• Execute and optimize paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads)


• Monitor, analyze, and report on campaign performance using key metrics (CTR, CPC, ROI, engagement rates)


• Drive continuous improvement through data-driven insights and A/B testing


• Manage website updates, content uploads, and basic CMS operations


• Implement and optimize SEO strategies to improve organic visibility


• Support SEM initiatives to enhance lead generation and conversions


• Stay updated with the latest digital marketing trends and best practices

Key Requirements

• 3–5 years of experience in social media and performance marketing


• Strong understanding of social media analytics and paid media metrics


• Hands-on experience with SEO and SEM tools and strategies


• Working knowledge of website management (WordPress or similar CMS)


• Proactive, self-driven, and detail-oriented


• Strong communication and content planning skills

Preferred Skills

• Experience with marketing tools like Google Analytics, Meta Business Suite, LinkedIn Campaign Manager


• Basic understanding of content design tools (Canva, Adobe Suite)