National Accounts Sales Manager (West)

The National Accounts Sales Manager is responsible for driving event revenue growth across all Topgolf venues by cultivating relationships with key decision makers of National Accounts, high-value vendors, and national brand partners. This role combines strategic account management with proactive business development to secure large-scale event opportunities, expand partner engagement, and unlock scalable revenue streams. The NASM will partner and work closely with the Corporate Sales team at the Dallas Office as well as all local venue sales teams nationwide. This position will involve contacting and building relationships with key decision makers to secure counter-signed event agreements and manage all contract negotiations. The candidate will be required to support and work with executives and users across the entire organization as this is a highly visible and complex role. The National Account Sales Manager will report directly to the Sr. Manager of National Accounts & Event Partnerships to receive guidance and feedback, as well as daily interaction with Event Sales Associates from the field. This role will be fully remote and will be a member of the Corporate Sales team and Dallas Office.

Develop strategic business plan to grow our top National Accounts annually. Negotiate annual contracts with senior executives and top decision makers to establish new National Accounts. Work closely and educate local event sales teams on the new National Program; Work as one-team to execute targeted sales blitzes to leverage relationships within our current accounts . Identify needs and buying motives, and offer guidance on what Topgolf products will help the client achieve their goals. Execute internal plan for account management through Salesforce, sales cycle/transition, production metrics. Work efficiently within a fast-paced team environment while maintaining excellent product knowledge across all venues nationwide. Represent Topgolf as a brand ambassador at National Tradeshows to uncover new event business as well as build brand awareness.

Essential Functions:

• Develop strategic business plan to grow our top National Accounts annually


• Negotiate annual contracts with senior executives and top decision makers to establish new National Accounts


• Work closely and educate local event sales teams on the new National Program; Work as one-team to execute targeted sales blitzes to leverage relationships within our current accounts


• Identify needs and buying motives, and offer guidance on what Topgolf products will help the client achieve their goals


• Execute internal plan for account management through Salesfoce, sales cycle/transition, production metrics


• Work efficiently within a fast-paced team environment while maintaining excellent product knowledge across all venues nationwide


• Represent Topgolf as a brand ambassador at National Tradeshows to uncover new event business as well as build brand awareness

Qualifications:

• 10+ years of even sales experience in sports, entertainment, and/or hospitality

Critical Skills:

• Ability to communicate effectively with new guests, repeat guests, co-workers and management


• Strong computer skills, particularly with Excel, Word, PowerPoint, and Salesforce


• Excellent written and verbal communication skills


• Ability to excel and multi-task in a fast-paced environment


• Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives


• Motivated and driven individual who can positively work with others to achieve all goals


• Ability to develop clear action plans and drive processes with numerous interdependencies


• Strong problem solving skills, analytical capabilities, and collaboration skills.

Travel Requirements:

• Ability to travel, sometime in excess of 50%

Benefits
Free Play & 1/2 price food! Health, dental, vision, 401(k) playmaker match, free mental well-being platform – and that’s just for starters for those who qualify. View playmaker benefits here.

ADA

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.