E-Commerce and Amazon Growth Manager

About Us

At Wella and Thunderbird, we are obsessed with creating delicious, energy-stoking snacks and breakfast foods that bridge the gap between better-for-you and convenience. Our products are crafted with carefully chosen ingredients celebrated for their nutritional value-nothing more, nothing less.

We develop and produce everything in-house, including roasting and grinding our nuts. Rooted in Lockhart, Texas, we grow in a way that supports the people and community that make our work possible.

Role Overview

As the E-Commerce & Amazon Growth Manager, you will own and scale both Wella and Thunderbird Bar’s E-Commerce performance: driving customer acquisition, retention, and revenue growth across our Shopify site and Amazon storefront. This role blends analytical rigor with creative strategy and hands-on execution, ideal for an entrepreneurial individual who thrives in a scrappy, data-driven environment.

Responsibilities

*Direct-to-Consumer (DTC)*

• Drive annual revenue and expense budget and own P&L for DTC channel


• Drive online sales growth through paid media (Meta, Google, TikTok) and owned channels (email, SMS, affiliate, loyalty)


• Manage the digital agency to achieve agreed upon KPIs


• Optimize the customer funnel: landing pages, CRO testing, onsite merchandising, checkout flow, and post-purchase retention


• Collaborate with the Creative and Operations teams to align promotions, content, and product launches


• Collaborate with Operations on sales projections and inventory management


• Collaborate with the Creative and Operations teams to maximize our customer’s order experience


• Manage analytics dashboards (GA4, Shopify, Klaviyo, Triple Whale, etc.) and report on performance KPIs and ROAS


• Co-manage the website refresh (with Brand team) and fulfillment center upgrade to create a frictionless experience from product search to order receipt for Wella and Thunderbird consumers

*Amazon*

• Own P&L and growth strategy for Amazon Seller Central


• Optimize listings, A+ content, SEO, and advertising campaigns (PPC and DSP)


• Manage the digital agency to achieve agreed upon KPIs


• Manage reviews, pricing integrity, and in-stock performance


• Collaborate with operations to forecast demand and maintain profitability


• Collaborate with the fulfillment team to provide an outstanding receipt and unboxing experience


• Collaborate with the CEO, Operations, and Innovation to create products and formats that surprise and delight our consumers

*Cross-Channel and Inter-Departmental Responsibilities*

• Develop an integrated growth roadmap linking DTC, E-Commerce, and Amazon insights


• Work closely with the retail sales team to exchange brand, competitive, and industry insights


• Monitor competitive landscape and emerging trends to identify new opportunities for innovation, new target customers, and promotional campaigns


• Manage current E-Commerce platforms and partner with leadership on channel expansion (e.g. Walmart.com, Thrive Market, Instacart)

Qualifications

• 4+ years of hands-on E-Commerce growth experience, ideally in food/beverage CPG


• Proven success scaling revenue through both DTC and Amazon channels


• Strong command of performance marketing, attribution, and merchandising


• Analytical mindset with comfort using data to inform decisions


• Excellent project management skills and a “roll-up-your-sleeves” attitude


• Experience with Shopify, Amazon Seller Central, Klaviyo, Google Ads, and Meta Ads


• Experience with Amazon FBM is a plus


• Bachelor degree in a related field

What Else Do I Need to Know?

This position is remote within the United States and reports directly to the CEO. What we offer:

• Competitive salary and performance-based bonus


• Flexible work environment (remote or hybrid)


• Chance to meaningfully shape the growth story of an emerging food brand


• Fast-paced, low-bureaucracy, roll up your sleeve culture