Divisional Manager/Divisional Head - Brand

Job Role:

The Brand Manager will be responsible for
building and protecting the DishTV brand
across India by planning and executing
brand campaigns activities
.

This role ensures that
what DishTV says, how it looks, and how it shows up on-ground
is consistent, relevant, and effective across regions, channels, and customer touchpoints.

Key Responsibilities

1. Brand Strategy & Positioning

• Own the

DishTV brand positioning
and ensure consistency across all communication.

• Translate business goals into

clear brand messages
for different customer segments and regions.

• Ensure brand guidelines (logo, colors, tone, language) are followed across ATL, BTL, digital, trade, and retail.

2. Marketing Communication (Marcom)

• Plan and execute

integrated marketing campaigns
across: Digital, print, outdoor, radio, trade communication

• Work closely with

creative agencies, media agencies, and internal teams
.

• Develop campaign briefs, approve creatives, and manage timelines.


• Adapt national campaigns into

regional and language-specific communication
.

• Design and execute: Retail branding, Dealer boards, danglers, standees & local activations, roadshows, society activations


• Coordinate with

sales, trade marketing, and regional teams
for execution.

3. Campaign Planning & Execution

• Create

annual and quarterly brand calendars
.

• Manage campaign budgets and ensure

ROI discipline
.

• Track campaign performance using: Reach & frequency, brand recall, footfall uplift


• Lead / enquiry impact (where applicable)

4. Stakeholder Management

• Act as the

single point of contact
for branding across teams - Product, Digital marketing, Sales & Trade, Customer experience

• Manage agencies and vendors end-to-end.

Key Deliverables (What success looks like)

• Strong, consistent DishTV brand presence across India


• High-quality campaign execution (on-time, on-brand)


• Effective BTL programs that support sales teams


• Improved brand recall and consideration


• Smooth coordination between brand, sales, and digital teams

Experience

• 10-12 years

of experience in: Brand management

• Experience in

consumer-facing brands
preferred: Telecom, FMCG, Consumer electronics, Media / Entertainment

• Hands-on experience with

regional marketing and multi-language campaigns
is a must.

Skills & Competencies

• Strong understanding of

branding fundamentals

• Excellent

communication and briefing skills

• Experience managing

creative and media agencies

• Budget management and basic ROI understanding


• Comfortable working in a

high-scale, execution-heavy environment