Digital & Social Media Executive

Reckitt

📍Gurugram, Haryana, India
Posted May 21, 2026

Job Overview

Position

Digital & Social Media Executive

Company

Reckitt

Location

Gurugram, Haryana, India

Work Type

On-site

Job ID

li-4407813678

Job Description

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About The Role
A Digital & Social Media Executive identifies, engages, and manages relationships with social

media influencers to execute campaigns that increase brand awareness and drive ROI. Key duties

include negotiating contracts, overseeing content creation, tracking performance metrics (KPIs),

and staying updated on digital trends to align with marketing goals

Your responsibilities

Key Responsibilities

  • Influencer Identification & Outreach: Research and identify potential influencers across platforms

(Instagram, YouTube) that align with brand values.

  • Relationship Management: Onboard, negotiate, and maintain long-term relationships with

creators, influencers, and KOLs.

  • Campaign Execution: Plan and execute campaigns, ensuring high-quality, on-brand content

creation, including managing deliverables and timelines.

  • Strategy Development: Develop and implement influencer marketing strategies and creative,

engaging campaigns.

  • Analytics & Reporting: Track, analyze, and report on campaign performance, ROI, and

engagement metrics, using data to refine future strategies.

  • Contract Negotiation: Handle contract negotiations, ensuring compliance with brand guidelines

and legal requirements.

  • Team Collaboration: Work with marketing, creative, and PR teams to align influencer content

with broader marketing initiatives.

The experience we're looking for

Key Qualifications & Skills

  • Experience: 1 to 3+ years in influencer marketing, social media management, or digital

marketing.

  • Knowledge of Social Media: Deep understanding of social media platforms, algorithms, and

content trends.

  • Communication Skills: Strong negotiation, relationship-building, and communication skills.

  • Analytical Abilities: Proficiency in analyzing performance data to calculate ROI.

  • Project Management: Ability to manage multiple projects, timelines, and budgets

simultaneously.

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Product sustainability, Creativity, Marketing optimization, Commercial accumen, Collaboration.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Interview Prep

AI-powered insights to help you prepare

Key Skills

Required:
Preferred:

Practice Questions

💡Technical Questions (3)
  • 1.How do you identify and vet the right influencers for a health and hygiene brand like Reckitt, ensuring they align with both brand values and platform algorithms?
  • 2.Walk me through your process for tracking, analyzing, and reporting on influencer campaign performance. Which KPIs do you prioritize to demonstrate ROI?
  • 3.When negotiating contracts with influencers or KOLs, how do you balance staying within budget while ensuring compliance with Reckitt's brand guidelines and legal requirements?
🎯Behavioral Questions (3)
  • 1.Tell me about a time you had to manage a conflict or disagreement with an influencer during a campaign. How did you handle it while preserving the relationship?
  • 2.Describe a situation where you had to manage multiple influencer campaigns with competing timelines and budgets simultaneously. How did you ensure everything was executed flawlessly?
  • 3.Give me an example of a time you used consumer insights or data to drive innovation in an influencer marketing strategy.
🧩Situational Questions (2)
  • 1.An influencer posts a story making unsubstantiated health claims about one of Reckitt's products, which violates both the contract and legal regulations. How do you respond?
  • 2.You are planning a campaign for a new nutrition product, but the marketing team's creative concept is very traditional, while current social media trends favor highly authentic, lo-fi content. How do you align the two?

Resume Keywords

Make sure these keywords appear on your resume

Influencer MarketingROI TrackingCampaign ExecutionContract NegotiationKOL ManagementSocial Media AlgorithmsBrand SafetyCross-functional CollaborationConsumer InsightsPerformance MetricsYouTubeInstagram

Interested in this position? Apply directly on LinkedIn.

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