Digital Marketing Specialist

SABOLS FOODS INDIA PRIVATE LIMITED

📍Coimbatore, Tamil Nadu, India
Posted May 26, 2026
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Job Overview

Position

Digital Marketing Specialist

Company

SABOLS FOODS INDIA PRIVATE LIMITED

Location

Coimbatore, Tamil Nadu, India

Work Type

On-site

Job ID

li-4417854995

Job Description

Hiring: Agri Business & Digital Marketing Executive

Location: Coimbatore

Company: Sabols Foods Pvt Ltd

Experience Required: Minimum 3–4 Years

Employment Type: Full-Time

About the Role

We are looking for an experienced professional to join our growing team for a new e-commerce venture focused on oils, GI-tag products, and agri-based consumer brands.

The ideal candidate should have a strong background in Digital Marketing along with exposure to Agriculture / Agri Business and should be capable of supporting market research, product development, and business expansion initiatives.

Key Responsibilities
* Conduct product research and R&D for oils, GI products, and agri-based categories

  • Identify market opportunities, product trends, and consumer insights

  • Support product sourcing and category expansion initiatives

  • Plan and execute digital marketing campaigns

  • Handle social media growth, content coordination, SEO, and performance marketing activities

  • Assist with e-commerce growth strategies and online brand development

  • Monitor competitors, market movement, and emerging product opportunities

  • Work closely with business operations and expansion teams

Candidate Requirements

Mandatory:

  • Minimum 3–4 years of experience in Digital Marketing

  • Digital Marketing Certification required (Google Ads, Meta, SEO, HubSpot, Performance Marketing, E-commerce Marketing, etc.)

  • Strong understanding of digital campaigns, lead generation, and online brand growth

  • Good analytical and research capabilities

Preferred:

  • Background in Agriculture, Agri Business, Food Technology, or related field

  • Experience in FMCG, natural products, oils, organic products, GI products, or agri sectors

  • Exposure to product research, R&D, sourcing, or market development

  • Interest in agriculture value chains and rural market opportunities
✦

Interview Prep

AI-powered insights to help you prepare

Key Skills

Required:
Preferred:

Practice Questions

💡Technical Questions (3)
  • 1.How would you design a performance marketing strategy to drive e-commerce sales for a newly launched GI-tagged product, and what key metrics would you track?
  • 2.Can you explain your approach to conducting market research and identifying consumer insights for a new category of natural oils in the agri-based consumer market?
  • 3.How do you integrate SEO and social media growth strategies to build brand awareness for an agri-based e-commerce venture?
🎯Behavioral Questions (3)
  • 1.Tell me about a time you had to coordinate with operations or product teams to launch a digital campaign for a new product.
  • 2.Describe a situation where your market research or competitor analysis directly influenced a product development or category expansion decision.
  • 3.Give an example of when a digital marketing campaign underperformed. How did you analyze the issue and pivot?
🧩Situational Questions (2)
  • 1.Imagine our new e-commerce brand is struggling to differentiate its standard cooking oils from cheaper, mass-market competitors online. How would you approach this challenge?
  • 2.You are tasked with expanding our product line into a new GI-tagged category, but the sourcing team is facing supply chain delays. How do you manage the digital marketing side while waiting for inventory?

Resume Keywords

Make sure these keywords appear on your resume

Digital MarketingPerformance MarketingE-commerce GrowthAgri BusinessGI-Tagged ProductsMarket ResearchProduct R&DSEOLead GenerationFMCGSocial Media StrategyConsumer Insights

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