Digital Marketing Manager

Position:
Digital Marketing & Lead Generation Executive

Location:
Thalambur, Chennai, Tamil Nadu

Department:
Marketing & Business Development

Employment Type:
Full-Time

Experience:
1 – 4 Years

About Garuda Aerospace

Garuda Aerospace is one of India's leading drone technology companies, headquartered in Chennai. With a state-of-the-art 35,000 sq. ft. manufacturing facility in Thalambur, the company designs and manufactures advanced Unmanned Aerial Systems (UAS) for agriculture, defence, and civilian applications. Driven by the Atmanirbhar Bharat vision, Garuda Aerospace is on a mission to manufacture over one lakh drones by 2026 and build a globally competitive drone ecosystem.

Role Overview

We are looking for a dynamic and result-driven Digital Marketing & Lead Generation Executive to drive awareness, generate qualified leads, and support business growth across Garuda Aerospace's product lines — including agri-drones, defence UAVs, drone training programmes, and Centres of Excellence. The ideal candidate will be passionate about digital marketing, comfortable working in a fast-paced startup environment, and eager to contribute to India's drone revolution.

Key Responsibilities

Lead Generation

• Identify and generate B2B and B2C leads across agriculture, defence, government, and enterprise segments.

• Build and manage lead pipelines using CRM tools, LinkedIn, email campaigns, and digital channels.

• Run targeted outreach campaigns to engage farmers, FPOs, government agencies, defence institutions, and educational partners.

• Qualify leads and coordinate handover to the sales and business development teams.

Digital Marketing

• Plan and execute digital campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube.

• Manage SEO/SEM strategies to improve organic search visibility and drive website traffic.

• Create and manage content for social media platforms — including posts, reels, stories, and campaign creatives.

• Monitor and optimize campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.).

• Coordinate with design and content teams to produce compelling marketing collateral.

Brand & Outreach

• Support participation in industry events, trade fairs, and drone expos to enhance brand visibility.

• Manage email marketing campaigns including newsletters, product launches, and follow-up sequences.

• Track competitor activity and provide market intelligence to the team.

• Collaborate with the sales team to align digital efforts with revenue goals.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.

• 3–7 years of experience in digital marketing and/or lead generation roles.

• Proficiency in digital advertising platforms: Google Ads, Meta Business Suite, LinkedIn Campaign Manager.

• Strong understanding of , email marketing, and social media marketing.

• Good copywriting and communication skills in English and Tamil (Hindi is a plus).

• Analytical mindset with ability to interpret data and optimize campaigns accordingly.

• Self-motivated, target-oriented, and able to work independently.

Preferred / Good to Have

• Prior experience in a manufacturing, technology, or startup environment.

• Familiarity with drone technology, agri-tech, or defence sectors.

• Knowledge of video editing tools and content creation for social media.

• Experience running WhatsApp Business / broadcast marketing campaigns.

What We Offer

• Opportunity to be part of India's fastest-growing drone company.

• Dynamic, innovation-driven work environment.

• Exposure to cutting-edge UAV technology and national-level programmes.

• Career growth in a rapidly expanding organization.

• Competitive compensation based on experience and performance.

How to Apply

• Send your updated resume to

[email protected]. Reach out through 9600426182