Job Overview
Position
Creative Copywriter
Company
PT. Surya Pertiwi Tbk
Location
Jakarta, Indonesia
Work Type
On-site
Job ID
li-4413308153
Job Description
Key Responsibilities:
- Develop copywriting concepts and campaigns aligned with company’s marketing strategy
- Write clear, engaging, and easy-to-understand product feature copy for various channels, including websites, landing pages, applications, marketplaces, brochures, and other marketing materials.
- Translate technical product features into relevant and compelling user benefits.
- Adapt writing style and tone to match the target audience and the brand’s voice.
- Collaborate with product, marketing, and design teams to ensure consistent and aligned messaging.
- Conduct research on products, competitors, and user needs or pain points.
- Optimize copy to be persuasive and, when required, SEO-friendly.
Requirement:
- Minimum Bachelor’s degree (S1) in Communication, Literature, Marketing, Advertising, or related fields.
- Minimum 1–3 years of experience as a Copywriter / Content Writer (experience in sanitary, interior, property, home living, or building material brands is preferred).
- Strong understanding of digital and social media platforms.
- Proactive, collaborative, detail-oriented, target-oriented, and possesses good time management skills.
- Ability to adapt voice across brands and audiences
- Up to date with digital communication trends.
- Basic understanding of sanitary products, hygiene systems, and product technology is a plus.
- Strong skills in copywriting, scriptwriting, and campaign concept development.
- Kindly attach your portfolio in your resume
- Only selected resume wtih portfolios will be contacted
Interview Prep
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Resume Keywords
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CopywritingCampaign ConceptSEOUser BenefitsCross-functional CollaborationMarketplaceLanding PageSanitaryHome LivingScriptwritingBrand VoiceDigital Marketing
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