Creative Copywriter

PT. Surya Pertiwi Tbk

📍Jakarta, Indonesia
Posted May 19, 2026

Job Overview

Position

Creative Copywriter

Company

PT. Surya Pertiwi Tbk

Location

Jakarta, Indonesia

Work Type

On-site

Job ID

li-4413308153

Job Description

Key Responsibilities:

  • Develop copywriting concepts and campaigns aligned with company’s marketing strategy

  • Write clear, engaging, and easy-to-understand product feature copy for various channels, including websites, landing pages, applications, marketplaces, brochures, and other marketing materials.

  • Translate technical product features into relevant and compelling user benefits.

  • Adapt writing style and tone to match the target audience and the brand’s voice.

  • Collaborate with product, marketing, and design teams to ensure consistent and aligned messaging.

  • Conduct research on products, competitors, and user needs or pain points.

  • Optimize copy to be persuasive and, when required, SEO-friendly.

Requirement:

  • Minimum Bachelor’s degree (S1) in Communication, Literature, Marketing, Advertising, or related fields.

  • Minimum 1–3 years of experience as a Copywriter / Content Writer (experience in sanitary, interior, property, home living, or building material brands is preferred).

  • Strong understanding of digital and social media platforms.

  • Proactive, collaborative, detail-oriented, target-oriented, and possesses good time management skills.

  • Ability to adapt voice across brands and audiences

  • Up to date with digital communication trends.

  • Basic understanding of sanitary products, hygiene systems, and product technology is a plus.

  • Strong skills in copywriting, scriptwriting, and campaign concept development.

  • Kindly attach your portfolio in your resume

  • Only selected resume wtih portfolios will be contacted

Interview Prep

AI-powered insights to help you prepare

Key Skills

Required:
Preferred:

Practice Questions

💡Technical Questions (3)
  • 1.How do you approach translating highly technical product features, such as a new sanitary flushing technology, into compelling user benefits for a landing page?
  • 2.Can you walk me through how you optimize copy for SEO without making it sound robotic or losing the brand's engaging tone?
  • 3.How do you adapt your writing style and tone when creating copy for different channels, such as a marketplace listing versus an Instagram campaign?
🎯Behavioral Questions (3)
  • 1.Tell me about a time you had to collaborate with product and design teams to ensure consistent messaging across a campaign.
  • 2.Describe a situation where you had to write copy for a product or industry you initially knew very little about.
  • 3.Give me an example of a time you had to manage multiple copywriting projects with tight deadlines. How did you handle it?
🧩Situational Questions (2)
  • 1.You are tasked with creating a campaign for a new, premium hygiene system, but the product team has only provided you with a dry, technical spec sheet. How do you proceed?
  • 2.Your marketing manager asks you to write a social media post that uses a trending audio or format, but it doesn't align with the brand's premium, elegant voice. How do you handle this?

Resume Keywords

Make sure these keywords appear on your resume

CopywritingCampaign ConceptSEOUser BenefitsCross-functional CollaborationMarketplaceLanding PageSanitaryHome LivingScriptwritingBrand VoiceDigital Marketing

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