Job Overview
Position
Copywriter
Company
upGrad
Location
Bengaluru, Karnataka, India
Work Type
On-site
Job ID
li-4417114145
Job Description
Role Overview:
We are looking for a Copywriter who can bring together strong creative thinking and sharp execution across digital campaigns. This role will be responsible for developing compelling brand narratives, writing high-impact copy across formats, and collaborating closely with creative, production, and marketing teams to deliver engaging content.
Key Responsibilities:
- Translate brand briefs into clear and compelling creative concepts and scripts.
- Write engaging copy for digital campaigns across social media, video, and branded content.
- Manage branded content projects end-to-end across brand, creative, production, and post-production teams.
- Support video ideation, develop platform-specific content, and manage post-production workflows including feedback loops and final delivery.
- Maintain project trackers, approvals, and campaign documentation.
- Collaborate closely with designers, video editors, and marketing teams to deliver high-quality content.
- Ensure brand voice and messaging remain consistent across all campaign assets.
- Develop campaign summaries and case studies for internal learning and brand reporting.
Requirements:
- 5+ years of experience in copywriting, content production, or creative coordination.
- Strong writing skills across digital, social, and video formats.
- Ability to translate brand briefs into strong creative ideas and narratives.
- Good understanding of digital video formats and production workflows.
- Excellent communication and feedback management skills.
- Highly organized with the ability to manage multiple stakeholders and timelines.
- Comfortable working in fast-paced, collaborative environments.
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Resume Keywords
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CopywritingDigital CampaignsVideo IdeationBrand NarrativePost-ProductionStakeholder ManagementBrand VoiceCreative ConceptsEdTechCase StudiesContent ProductionCross-functional Collaboration
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