Copywriter

upGrad

📍Bengaluru, Karnataka, India
Posted May 22, 2026

Job Overview

Position

Copywriter

Company

upGrad

Location

Bengaluru, Karnataka, India

Work Type

On-site

Job ID

li-4417114145

Job Description

Role Overview:

We are looking for a Copywriter who can bring together strong creative thinking and sharp execution across digital campaigns. This role will be responsible for developing compelling brand narratives, writing high-impact copy across formats, and collaborating closely with creative, production, and marketing teams to deliver engaging content.

Key Responsibilities:

  • Translate brand briefs into clear and compelling creative concepts and scripts.

  • Write engaging copy for digital campaigns across social media, video, and branded content.

  • Manage branded content projects end-to-end across brand, creative, production, and post-production teams.

  • Support video ideation, develop platform-specific content, and manage post-production workflows including feedback loops and final delivery.

  • Maintain project trackers, approvals, and campaign documentation.

  • Collaborate closely with designers, video editors, and marketing teams to deliver high-quality content.

  • Ensure brand voice and messaging remain consistent across all campaign assets.

  • Develop campaign summaries and case studies for internal learning and brand reporting.

Requirements:

  • 5+ years of experience in copywriting, content production, or creative coordination.

  • Strong writing skills across digital, social, and video formats.

  • Ability to translate brand briefs into strong creative ideas and narratives.

  • Good understanding of digital video formats and production workflows.

  • Excellent communication and feedback management skills.

  • Highly organized with the ability to manage multiple stakeholders and timelines.

  • Comfortable working in fast-paced, collaborative environments.

Interview Prep

AI-powered insights to help you prepare

Key Skills

Required:
Preferred:

Practice Questions

💡Technical Questions (3)
  • 1.How do you adapt a single brand narrative across different digital formats like social media posts, long-form video, and branded content?
  • 2.Walk me through your process for managing a video project from initial ideation to final delivery, including post-production workflows.
  • 3.When you receive a vague brand brief, how do you translate it into a compelling and clear creative concept?
🎯Behavioral Questions (3)
  • 1.Tell me about a time you had to manage conflicting feedback from multiple stakeholders, such as marketing and brand teams, on a piece of copy.
  • 2.Describe a situation where you had to ensure brand voice consistency across a large campaign with many moving parts and assets.
  • 3.Give an example of a time you turned a completed campaign into a case study or summary for internal learning.
🧩Situational Questions (2)
  • 1.You are overseeing a branded content video, and the post-production team is running behind schedule due to excessive revision requests from a stakeholder. How do you handle this?
  • 2.upGrad wants to launch a fast-paced digital campaign targeting working professionals, but the initial brief lacks a strong emotional hook. How do you approach the ideation?

Resume Keywords

Make sure these keywords appear on your resume

CopywritingDigital CampaignsVideo IdeationBrand NarrativePost-ProductionStakeholder ManagementBrand VoiceCreative ConceptsEdTechCase StudiesContent ProductionCross-functional Collaboration

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