Coordinator, Social Marketing - Japan

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Netflix Social Marketing team brings the joy of watching Netflix into the social feed, entertaining fans anywhere they spend their time outside of the service, so they discover new titles to watch and talk about the Netflix brand, titles and talents. Day to day, that means we set the strategy and work with other teams to curate and create content for Netflix-branded social channels, and develop new audiences across YouTube, X, Instagram, TikTok, and more.

We are looking for a Coordinator, Social Marketing to be a key contributor in planning, managing, and executing social marketing strategies for our Netflix content for various audiences across key social media platforms. To be successful, you’ll need to be a storyteller at heart and have excellent judgment to balance audience interests with our business needs. You’ll have a deep passion, appreciation, and understanding of TV, Film, and entertainment broadly, with a depth and breadth of knowledge or curiosity to learn about the Japanese entertainment landscape.

Social Marketing Team Mission
Our Social Marketing team strives to advocate for Netflix Japan as a leader in Japan-centric entertainment culture. The team maximizes social presence effectively through triple media utilization and facilitates deep conversations by creating emotionally resonating content that connects our audience and Netflix titles.

Seek new approaches: Explore new ideas and methods that break from the norm and emphasize the brand's personality. Create content that resonates with fans' emotions and encourages involvement with joy and deep engagement.

Maximize title excitement: Provide a Social strategy and input a consumer-centric POV.

Maximize social media reach with efficiency by using Owned, Earned, Paid media, and influencer marketing.

Foster brand love and trust: Build awareness of Netflix’s diversified, rich, and high-quality content/catalog. Implementation of a cross-media campaign and its outlet for pre-membership retention.

Build On Our Leadership In Social
Continuing the platform growth/expansion roadmap and making a step forward for a mid-long-term goal. Gain trust as the number 1 source of information for Netflix content.

Key Responsibilities

• Manage Netflix Japan’s owned social platforms, such as Instagram, YouTube, X, TikTok, etc., on a daily basis through keen communications with external partners (social agency and production companies).


• Ideate, plan, and execute digital campaigns around our titles, talents, and brand that can create conversations among Japan audiences, especially for our Netflix-branded Japanese titles and Netflix Global titlesIdentify and improve operational processes to increase efficiency, consistency, and campaign effectiveness.


• Collaborate with internal stakeholders - Marketing & PR Teams, Content Teams - to develop social marketing plans on import/ export titles.


• Develop new content formats for owned channels that will create impact and buzz in social space, while connecting Netflix with audiences through the cultural zeitgeist.

Qualifications

• Has a minimum of 5 years of experience in the social, digital marketing team in an agency, start-up and Consumer brands, preferably entertainment, sports, and gaming industries.


• Has a proven track record in owning and managing an upscaled digital campaign (and/or integrated marketing campaign) that successfully created meaningful conversations on/offline.


• Adept in using data to pull meaningful insights that will be the foundation for creative social campaigns is a plus.


• Experience in digital media buying (ensuring successful planning, execution, and optimization for key traffic KPIs via paid social) is preferred.


• Has good judgment on what will work (or be memey) in the digital space. You’re full of creative - and sometimes crazy - ideas that will make a breakthrough in the market.


• A team player who is able to engage and collaborate with internal teams at Netflix.


• Thrive in a quick-paced culture with high tolerance for change and the capacity to accomplish enormous amounts of work in a short timeline.


• Most of all, in-depth love and passion for entertainment and Netflix.


• Has respect and understanding for Netflix culture


• Fluency in English and Japanese is required

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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