Content Writer

Job Title: Content Writer

Contract: Permanent Full Time

Location: Belfast

Salary: £35,000 - £38,000 per annum

Ready to shape the voice of one of Europe’s leading ferry companies?
At Stena Line, we connect people, businesses and societies across Europe through safe, reliable and sustainable transport solutions. Our Group Marketing team plays a key role in strengthening our brand, driving commercial performance and creating campaigns that resonate across multiple markets.

We’re now looking for a talented and creative Content Writer to join our marketing team. This is an exciting opportunity for a skilled writer and storyteller to create engaging, brand-aligned content across digital and offline channels, supporting campaigns, customer engagement and commercial objectives.

If you enjoy turning insight into clear, compelling messaging, adapting tone for different audiences and working across multiple markets, we’d love to hear from you.

What You’ll Be Doing
As a Content Writer, you’ll be responsible for creating high-quality, insight-led content that supports campaigns and strengthens our brand voice across all channels.

Key Responsibilities Include
Developing engaging, insight-led content across digital and offline channels including campaigns, website, social media, email and marketing materials.

Writing clear, compelling and on-brand copy that supports commercial objectives and drives engagement across multiple markets.

Adapting messaging and tone of voice for different audiences, regions and stages of the customer journey.

Writing and optimising website content using SEO best practice to improve visibility, engagement and conversion.

Conducting voice-of-customer and content research to inform ideas and campaign development.

Reviewing content performance data and applying insights to improve effectiveness and engagement.

Collaborating with regional teams and copywriters to support translation, transcreation and approval processes.

Working cross-functionally with Marketing, Consumer Digital and regional teams to ensure consistency and customer focus.

Supporting the planning and delivery of photo shoots and creative production activity.

Applying tone of voice guidelines, while adapting content structure and channel optimisation within agreed standards.

What We’re Looking For
We’re looking for a creative and detail-focused writer with strong storytelling ability and a passion for producing content that connects with audiences.

You’ll Need To
Have strong storytelling skills with an understanding of tone, structure and audience adaptation.

Be able to write clearly, persuasively and consistently across multiple formats and channels.

Adapt messaging effectively for different markets and customer journeys.

Demonstrate strong analytical skills and the ability to use performance data to improve content.

Be highly organised, able to manage multiple deadlines and competing priorities.

Work well as part of a collaborative team, confidently sharing ideas and feedback.

Show good judgement when using AI tools to support content creation.

Experience & Qualifications
Proven experience as a Content Writer, Copywriter or similar role (portfolio required).

Experience creating content across digital, social, email and integrated campaigns.

Experience working within cross-functional marketing teams.

Experience using SEO principles and CMS platforms.

Experience with translation or transcreation for regional markets is desirable.

Degree in Marketing, Communications, Journalism or equivalent professional experience.

What We Offer
Concessionary travel on Irish Sea/North Sea routes

75% discount on UK Rail travel

Company pension & life assurance

Discounts on gym memberships, digital fitness and equipment

Wellbeing cash plan (dental, eye tests, health screening and more)

Enhanced maternity and paternity pay

Cycle-to-work scheme

Employee Assistance Programme

Ongoing learning, coaching and career development opportunities

Opportunity to work on campaigns across international markets

Interested?
This permanent role is based in Belfast within our Group Marketing Department.

To apply, please register your profile and submit your CV and portfolio in English by midnight on Thursday 4th June 2026. We review applications on a rolling basis, so early applications are encouraged.

To ensure the secure and structured processing of your personal data, we only accept applications submitted through our online recruitment system.

For questions regarding the recruitment process, please contact Phil Howarth, Talent Acquisition Co-Ordinator at Phillip.howarth@stenaline.com.

We kindly decline offers from recruitment or staffing agencies for this role.

About Stena Line
Stena Line is one of Europe’s leading ferry companies, with the most comprehensive route network connecting Scandinavia, the UK and the Baltics. With over 5,000 employees, we are shaping the future of sustainable shipping and transport together.

We are proud to be an equal opportunity employer committed to creating a diverse and inclusive workplace where everyone feels valued, respected and supported.