Content Marketing Specialist

Animaker Inc.

📍Chennai, Tamil Nadu, India
Posted May 21, 2026

Job Overview

Position

Content Marketing Specialist

Company

Animaker Inc.

Location

Chennai, Tamil Nadu, India

Work Type

On-site

Job ID

li-4416383913

Job Description

If you think you can be a Marketer with entrepreneurial spirit and the one who has an ability to bring a product to life, You are the person we are looking for!!!

Content creators with skills and smartness to survive and beat the AI-first world.

Join our team and experience
Animaker
!!!

Headquartered in Palo Alto with offices in India and Germany

Join the Unusuals!!!

RESPONSIBILITIES

  • Hands-on copywriting, reviewing, editing & creation across different content categories such as Blogs, Newsletters, videos, presentations, animations, posters, social media posts, etc.

  • Creating the content strategy from the ground up. This includes website content and engagement across various social apps such as LinkedIn, Twitter, Reddit, Instagram, and Medium.

  • Identifying the Ideal Customer Persona and running targeted campaigns around it

  • Conceptualizing and creating multiple SEO Landing Pages

  • Help the design team understand the content trends which in turn meet design trends

  • Review templates that are underperforming, overused, under-delivered & build moment like never before

  • Has an attitude to build a media empire by impacting one template at a time

  • Improve style, tone, colour, fonts in a design.

REQUIREMENTS

  • Creative/ professional understanding of copywriting and copy editing in a design-first world, developing a keen appreciation of local and international writing trends

  • 4-7 years of experience in Content Marketing.

  • Good exposure and experience in SEO and Digital Marketing aspects.

  • Excellent grasp of the language – technically strong with a flair for either structured or creative style of writing

  • Enjoys writing or editing a variety of different topics (videos, animations, presentations, posters, etc)

  • Has a strong eye for detail in order to catch typos, grammatical lapses

  • Share feedback & work closely with the design team.

Interview Prep

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Key Skills

Required:
Preferred:

Practice Questions

💡Technical Questions (3)
  • 1.How would you build a content strategy from the ground up for a design-first SaaS product like Animaker, specifically targeting our ideal customer personas?
  • 2.Walk me through your approach to conceptualizing and creating an SEO landing page that needs to drive both search traffic and conversions for a new Animaker feature.
  • 3.How do you ensure your copywriting and editing align with a 'design-first' world, especially when collaborating with a design team on visual content like animations or posters?
🎯Behavioral Questions (3)
  • 1.Tell me about a time you had to review and revamp underperforming or overused content templates. How did you identify the issues and what was the outcome?
  • 2.Describe a situation where you had to work closely with a design team to ensure the written content and visual design were perfectly aligned. How did you handle any friction or differing opinions?
  • 3.Give me an example of a time you adapted your writing style to survive or beat an 'AI-first' world, specifically creating content that stood out from generic, AI-generated material.
🧩Situational Questions (2)
  • 1.Imagine you notice that a series of our social media templates on Instagram and LinkedIn are underperforming and have become overused. What immediate steps would you take to build momentum like never before?
  • 2.You are tasked with running a targeted campaign around a newly identified Ideal Customer Persona that the company has never engaged with before. How do you approach the content creation and channel strategy?

Resume Keywords

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Content StrategyCopywritingSEO Landing PagesIdeal Customer PersonaDesign-FirstDigital MarketingTemplate OptimizationSocial Media ManagementCross-Format ContentCopy Editing

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