Brand Marketing & Communications Director

Position Type: Full time, salary

Location: New York City, NY

Reports to: General Manager, North America

ABOUT THE BRAND

Since 1830, Christofle creates with elegance and know-how an exceptional table art, refined jewelry, and home accessories. Maison Christofle uses entirely handmade manufacturing. The precious trades of spinning, embossing, carving, engraving, perpetuated by its craftsmen immortalize the qualities of elegance and excellence. It is this irreplaceable expertise perpetuated by highly qualified craftsmen transmitted from teacher to student that constitutes the living heritage of Christofle.

OVERVIEW

The Brand Marketing & Communications Manager is responsible for defining and executing the brand vision across North America, ensuring alignment between global identity and regional commercial priorities.

This role operates at the intersection of strategy, creativity, and business performance, with full ownership of brand positioning, client experience, marketing investment, and cross-channel storytelling.

As a key member of the regional leadership team, this individual plays a critical role in shaping the growth trajectory of the business, ensuring that all marketing initiatives drive measurable impact across retail, wholesale, hospitality, and emerging channels.

RESPONSABILITIES

Regional Leadership & Strategic Planning

• Act as a core member of the North America leadership team, contributing to overall business strategy and decision-making


• Align marketing initiatives with regional revenue targets, commercial priorities, and P&L objectives


• Serve as the primary liaison between global HQ and North America, translating global strategy into impactful regional execution

Budget Ownership & Performance Management

• Own and manage the regional marketing budget, ensuring efficient allocation of resources across all initiatives


• Track and evaluate ROI across campaigns, events, and partnerships, optimizing spend based on performance


• Lead forecasting and planning cycles, ensuring alignment with broader financial and commercial goals

Brand Strategy & Positioning

• Translate brand heritage into modern, relevant storytelling that resonates with the North American market


• Drive brand awareness and desirability while maintaining a strong commercial focus


• Ensure consistency and elevation of brand expression across all touchpoints

Client Experience & Events (Core Pillar)

• Build and implement a best-in-class client experience strategy across all channels (currently undefined at HQ level)


• Conceptualize and execute high-impact events, including store openings, product launches, VIP experiences, and partnerships


• Develop scalable frameworks for client engagement and retention, particularly targeting VIC clients

Marketing, PR & Communications Oversight

• Oversee all PR, communications, and marketing initiatives in the region


• Ensure alignment of messaging across retail, wholesale, hospitality, and partnerships


• Drive media visibility and brand presence through strategic storytelling and press engagement

Visual Merchandising & Brand Expression

• Oversee VM strategy to ensure consistent, elevated brand presentation across retail and wholesale environments


• Partner with VM to align visual storytelling with commercial objectives and product priorities

Partnerships & Collaborations

• Identify and develop strategic partnerships and collaborations to expand brand reach and cultural relevance


• Leverage relationships across luxury, design, and lifestyle ecosystems

Cross-Functional Collaboration

• Partner with Retail, Wholesale, and E-commerce teams to ensure marketing directly supports sell-through and growth


• Align digital and physical storytelling to create a seamless client experience

Team Leadership

• Lead and develop a high-performing, entrepreneurial team


• Set clear priorities and accountability across functions


• Foster a culture of ownership, agility, and execution excellence

QUALIFICATIONS

• Bachelor’s degree preferred in Business Administration, Marketing, or related field


• 12+ years of experience in brand marketing, communications, or related fields


• Strong background in luxury, lifestyle, or design-driven brands


• Proven ability to balance creative vision with commercial performance


• Experience managing budgets, teams, and cross-functional stakeholders


• Strong leadership presence with the ability to influence at senior levels

BENEFITS

• Competitive salary based on the experience


• Annual bonus


• Hybrid work mode


• Medical, dental, and vision insurance


• Life & Disability insurance


• 401K plan with company match


• 30% employee discounts on our products