Associate – Social Media (Marketing)

upGrad

📍Mumbai, Maharashtra, India
Posted May 21, 2026
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Job Overview

Position

Associate – Social Media (Marketing)

Company

upGrad

Location

Mumbai, Maharashtra, India

Work Type

On-site

Job ID

li-4413697671

Job Description

Job Title: Associate / Senior Associate – Social Media

Experience: 3+ Years

Location: Marol Naka, Mumbai

About the Role

We’re looking for a social-first thinker who understands content, culture, and community. Someone who can manage brand pages end-to-end while working closely with creators, agencies, and production partners.

Key Responsibilities

  • Manage and grow social media platforms

  • Plan, publish, and optimize content calendars

  • Coordinate with creators, influencers, shoots, and external agencies

  • Support social campaigns, video content, and digital IPs

  • Bring platform-first ideas and trend-led thinking

  • Work on campaign planning and execution across digital platforms

Ideal Candidate Profile

  • 3+ years of experience in social media/digital marketing

  • Prior experience in digital-first or social media agencies is mandatory

  • Experience working on integrated digital/social campaigns

  • Strong understanding of Instagram, LinkedIn, YouTube Shorts, and emerging platforms

  • Organized, proactive, and execution-focused

  • Comfortable managing multiple stakeholders and fast-paced timelines
✦

Interview Prep

AI-powered insights to help you prepare

Key Skills

Required:
Preferred:

Practice Questions

💡Technical Questions (3)
  • 1.upGrad targets a diverse audience from young professionals to senior executives. How would you tailor your platform-first content strategy across Instagram, LinkedIn, and YouTube Shorts to maximize engagement for an edtech brand?
  • 2.Walk me through your process for planning, publishing, and optimizing a monthly content calendar for a brand, ensuring it remains agile enough to incorporate real-time trends.
  • 3.Given that prior agency experience is mandatory for this role, how do you approach briefing and managing external creative agencies and production partners to ensure social deliverables meet platform-specific requirements?
🎯Behavioral Questions (3)
  • 1.Tell me about a time you managed an integrated digital/social campaign with multiple stakeholders, such as agencies, influencers, and internal teams. How did you keep everything on track?
  • 2.Describe a situation where you had to pivot a social media strategy or campaign at the last minute due to a change in brief, a trending event, or an external factor.
  • 3.Give me an example of a time you worked with a creator or influencer whose content style didn't initially align with the brand's guidelines. How did you handle it?
🧩Situational Questions (2)
  • 1.You notice a trending audio or format on Instagram that perfectly fits upGrad's brand voice, but the marketing calendar is fully packed for the next two weeks. How do you handle this?
  • 2.An influencer you've partnered with for a major campaign launch posts something controversial just days before your branded content is set to go live. What steps do you take?

Resume Keywords

Make sure these keywords appear on your resume

Social Media ManagementContent CalendarPlatform-first StrategyInfluencer CoordinationDigital CampaignsTrend AnalysisStakeholder ManagementVideo ContentEdTech MarketingAgency Coordination

Interested in this position? Apply directly on LinkedIn.

Apply on LinkedIn →