Associate Legal Counsel

WSG Brands

📍Manhattan, NY
Posted May 21, 2026

Job Overview

Position

Associate Legal Counsel

Company

WSG Brands

Location

Manhattan, NY

Work Type

On-site

Job ID

li-4417778531

Job Description

Overview

We are seeking a Mid-Level Associate Legal Counsel to support a dynamic, multi-brand platform operating across brand ownership, licensing, joint ventures, and direct-to-consumer channels.

This role is designed for a commercially driven attorney who can operate fluidly across both licensor and licensee perspectives, supporting deal-making, structuring, and execution across global markets.

Key Responsibilities

  • Deal Structuring & Commercial Agreements

  • Draft, review, and negotiate a wide range of agreements, including:

  • Licensing (both licensor and licensee-side)

  • Joint ventures, equity partnerships, and IP transactions

  • Distribution, wholesale, and franchise agreements

  • E-commerce, digital marketplace, and platform agreements

  • Support structuring of key deal terms, including:

  • Royalties, minimum guarantees (MGs), advances

  • Territory, channel, and exclusivity frameworks

  • Performance thresholds, renewal/termination rights

Cross-Platform Legal Support

  • Advise internal teams across brand management, business development, finance, and creative

  • Provide legal guidance across product, marketing, digital, and retail initiatives

  • Support global expansion, including market entry strategies and local compliance considerations

IP, Brand Protection & Enforcement

  • Oversee and enforce proper use of intellectual property across partners

  • Manage channel conflict, territorial disputes, and distribution compliance

  • Partner with external counsel on trademarks, enforcement actions, and international IP matters

E-Commerce & Distribution Strategy

  • Support legal frameworks for:

  • Amazon (1P vs. 3P) and preferred third-party operator models

  • Direct-to-consumer (DTC) and wholesale channel alignment

  • Off-price and grey market control strategies

  • Help implement licensor-driven governance structures across distribution channels

Operational Infrastructure & Governance

  • Build and maintain scalable legal templates, SOPs, and governance frameworks

  • Support contract lifecycle management and internal approval processes

  • Contribute to the development of a centralized legal playbook across brands

Qualifications

  • J.D. from an accredited law school; admitted to practice in at least one U.S. jurisdiction (NY preferred)

  • 3–6 years of experience at a law firm and/or in-house

  • Strong background in commercial transactions and contract negotiation

  • Experience with consumer brands, retail, licensing, or IP-driven businesses

Preferred Experience

  • Experience across both licensor and licensee environments

  • Familiarity with:

  • Royalty structures, MGs, and licensing economics

  • Joint ventures and IP ownership structures

  • Retail and e-commerce distribution models

  • Exposure to international markets and cross-border agreements

Interview Prep

AI-powered insights to help you prepare

Key Skills

Required:
Preferred:

Practice Questions

💡Technical Questions (3)
  • 1.How do you approach structuring the key commercial terms of a licensing agreement, specifically regarding minimum guarantees, royalties, and performance thresholds?
  • 2.Can you explain the legal distinctions and strategic considerations when structuring agreements for Amazon 1P versus 3P models, and how you align these with a DTC strategy?
  • 3.Walk me through how you handle channel conflict and territorial disputes in a global distribution and licensing network.
🎯Behavioral Questions (3)
  • 1.Tell me about a time you had to advise a non-legal team, like business development or creative, on a legal risk that impacted their commercial goals. How did you handle it?
  • 2.Describe a situation where you had to negotiate a complex joint venture or IP transaction. What was your approach to reaching an agreement?
  • 3.Give an example of a time you improved a legal operational process, such as creating templates, SOPs, or a centralized playbook.
🧩Situational Questions (2)
  • 1.We are planning a rapid expansion into a new international market via a joint venture, but we just discovered the local partner is selling our branded products in unauthorized channels. How do you address this?
  • 2.A key licensee is severely underperforming against their minimum guarantees and wants to renegotiate their terms, while our finance team insists on enforcing the current contract. How do you resolve this?

Resume Keywords

Make sure these keywords appear on your resume

licensinglicensorlicenseejoint venturesminimum guaranteese-commercebrand protectiondistribution compliancegrey marketcontract lifecyclecross-functionalcommercial agreements

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