Job Overview
Position
Associate Legal Counsel
Company
WSG Brands
Location
Manhattan, NY
Work Type
On-site
Job ID
li-4417778531
Job Description
Overview
We are seeking a Mid-Level Associate Legal Counsel to support a dynamic, multi-brand platform operating across brand ownership, licensing, joint ventures, and direct-to-consumer channels.
This role is designed for a commercially driven attorney who can operate fluidly across both licensor and licensee perspectives, supporting deal-making, structuring, and execution across global markets.
Key Responsibilities
- Deal Structuring & Commercial Agreements
- Draft, review, and negotiate a wide range of agreements, including:
- Licensing (both licensor and licensee-side)
- Joint ventures, equity partnerships, and IP transactions
- Distribution, wholesale, and franchise agreements
- E-commerce, digital marketplace, and platform agreements
- Support structuring of key deal terms, including:
- Royalties, minimum guarantees (MGs), advances
- Territory, channel, and exclusivity frameworks
- Performance thresholds, renewal/termination rights
Cross-Platform Legal Support
- Advise internal teams across brand management, business development, finance, and creative
- Provide legal guidance across product, marketing, digital, and retail initiatives
- Support global expansion, including market entry strategies and local compliance considerations
IP, Brand Protection & Enforcement
- Oversee and enforce proper use of intellectual property across partners
- Manage channel conflict, territorial disputes, and distribution compliance
- Partner with external counsel on trademarks, enforcement actions, and international IP matters
E-Commerce & Distribution Strategy
- Support legal frameworks for:
- Amazon (1P vs. 3P) and preferred third-party operator models
- Direct-to-consumer (DTC) and wholesale channel alignment
- Off-price and grey market control strategies
- Help implement licensor-driven governance structures across distribution channels
Operational Infrastructure & Governance
- Build and maintain scalable legal templates, SOPs, and governance frameworks
- Support contract lifecycle management and internal approval processes
- Contribute to the development of a centralized legal playbook across brands
Qualifications
- J.D. from an accredited law school; admitted to practice in at least one U.S. jurisdiction (NY preferred)
- 3–6 years of experience at a law firm and/or in-house
- Strong background in commercial transactions and contract negotiation
- Experience with consumer brands, retail, licensing, or IP-driven businesses
Preferred Experience
- Experience across both licensor and licensee environments
- Familiarity with:
- Royalty structures, MGs, and licensing economics
- Joint ventures and IP ownership structures
- Retail and e-commerce distribution models
- Exposure to international markets and cross-border agreements
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