Associate Brand Manager

Beardo

📍Mumbai, Maharashtra, India
Posted May 25, 2026
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Job Overview

Position

Associate Brand Manager

Company

Beardo

Location

Mumbai, Maharashtra, India

Work Type

On-site

Job ID

li-4414880765

Job Description

Role: Assistant Brand Manager

Location: Mumbai/ Ahmedabad (On-site)

This is not a traditional marketing role. You’ll work across branding, content, campaigns, influencer culture, product storytelling, and ecommerce — blending creative thinking with execution.

What You’ll Do

• Work on New Product Development – innovation, launch strategies and packaging (perfumes, makeup and personal care appliances)

• Drive content creation and follower growth across Instagram and emerging platforms - create reels, trend-led content, creator formats, memes, and community-first storytelling

• Assist in content planning, shoot coordination, and campaign execution and analysis what makes content perform - hook rate, retention, relatability, and shareability

• Ideate campaigns, launch concepts, and social-first content ideas

• Create creatives, presentations, social posts, reels – need to have good understanding of design, video editing & creative direction

• Manage listings across website and ecommerce platforms – qualitative and quantitative (coordinate PDPs, product copy, banners, creatives)

• Handle macro creators, UGC creators, and community collaborations - coordinate influencer briefs, timelines, and content approvals

• Support ORM and help build a strong online community around Freed for Barter and Brand Salience

If these resonate with you:

• Extremely online and culturally aware • Passionate about beauty, fashion, lifestyle, and Gen Z trends

• Creative-first with strong aesthetic judgment

• Comfortable multitasking across content, shoots, creators, and campaigns

• Understand both branding and performance marketing

• Someone who can think strategically but also execute quickly

• Would love to change the universe of women beauty and want to be a change maker as a marketer

Skills Preferred

• Basic design skills (Power point, Photoshop, Canva, Figma, etc.)

• Basic video editing skills (Premiere Pro, CapCut, VN, Final Cut, etc.)

• Understanding of Instagram, short-form video trends, and social storytelling

• Strong visual taste and reference sense

• Good communication/ enthusiastic and coordination skills

✦

Interview Prep

AI-powered insights to help you prepare

Key Skills

Required:
Preferred:

Practice Questions

💡Technical Questions (3)
  • 1.How do you evaluate the performance of a short-form video on Instagram, and what metrics would you look at to optimize future content?
  • 2.Walk me through your process for coordinating an influencer campaign from brief to execution for a new Beardo perfume launch.
  • 3.If you were tasked with managing the PDPs for a new makeup product across our website and e-commerce platforms, what key elements would you focus on to drive conversions?
🎯Behavioral Questions (3)
  • 1.Tell me about a time you had to balance a creative branding initiative with performance marketing goals. How did you ensure both were successful?
  • 2.Describe a situation where you had to manage multiple priorities—like a product shoot, an influencer deliverable, and an urgent social media trend—all at once.
  • 3.Give me an example of a time you identified a Gen Z or cultural trend early and successfully incorporated it into a brand's content strategy.
🧩Situational Questions (2)
  • 1.We are launching a new personal care appliance for women, but a macro influencer we hired just posted content that misrepresents the product's key feature. How do you handle this?
  • 2.You notice a viral meme trend emerging today that perfectly aligns with Beardo's voice, but you are already juggling a scheduled product shoot. What do you do?

Resume Keywords

Make sure these keywords appear on your resume

New Product DevelopmentShort-form videoInfluencer managementE-commerce listingsPDP optimizationHook rateUGCCreative directionCampaign executionGen Z trendsORMContent strategy

Interested in this position? Apply directly on LinkedIn.

Apply on LinkedIn →