Area Sales Manager - Noida

Aditya Birla Capital

📍Uttar Pradesh, India
Posted May 20, 2026
← Back to Jobs

Job Overview

Position

Area Sales Manager - Noida

Company

Aditya Birla Capital

Location

Uttar Pradesh, India

Work Type

On-site

Job ID

li-4408237294

Job Description

Job Purpose
The Area Sales Manager (Business Loans) drives sourcing and disbursement of SME and business loan products through Sales Managers and their referral partner networks in the assigned area. The role focuses on expanding the business loan portfolio, accelerating disbursements, and ensuring strong partner activation while maintaining portfolio quality and compliance.

Role Dimensions

  • Team span: 7–10 Sales Managers

  • Geography: Noida and adjoining markets

  • Products: Business Loans, LAP, Working Capital, Commercial Lending

  • Channels: Referral partners, DSAs, connectors, open market

  • Key metrics: Partner activation, sourcing, disbursement, portfolio quality, NPAs

Key Responsibilities

  • Lead and manage Sales Managers to achieve sourcing and disbursement targets

  • Drive onboarding, activation, and productivity of referral partners/DSAs

  • Develop area sales plans based on market potential and competition

  • Build SME customer relationships and local market presence

  • Monitor funnel, disbursement, and portfolio quality metrics

  • Coordinate with credit and operations for smooth processing and TAT

  • Track performance and drive corrective actions to meet targets

  • Support cross-sell of ABC lending solutions through partner ecosystem

Key Challenges

  • Achieving growth while maintaining credit quality and low NPAs

  • Competing with banks/NBFCs/fintechs on pricing and turnaround time

  • Ensuring consistent partner productivity and retention

  • Managing compliance and documentation quality in open-market sourcing

  • Building sustainable SME pipelines in a competitive market

Direct Report Role (Sales Manager)
Sales Managers onboard and manage referral partners and source business loan opportunities through partner and direct channels. They are responsible for partner activation, lead generation, customer acquisition, and compliant case processing to achieve sourcing and disbursement targets while maintaining portfolio quality.

✦

Interview Prep

AI-powered insights to help you prepare

Key Skills

Required:
Preferred:

Practice Questions

💡Technical Questions (3)
  • 1.How do you approach onboarding and activating DSAs and referral partners in a competitive market like Noida to ensure consistent productivity?
  • 2.Achieving disbursement targets while maintaining low NPAs is a key challenge here. How do you balance aggressive SME sourcing with portfolio quality?
  • 3.Walk me through your process for developing an area sales plan for Noida and its adjoining markets.
🎯Behavioral Questions (3)
  • 1.Tell me about a time when your team was falling short of disbursement targets. What did you do to turn it around?
  • 2.Describe a situation where you had to manage a conflict or coordination issue with the credit or operations team that was affecting your Turnaround Time (TAT).
  • 3.Give me an example of how you successfully cross-sold other lending products through your partner ecosystem.
🧩Situational Questions (2)
  • 1.One of your top-performing Sales Managers is threatening to leave because a competitor is offering them a better payout. They manage your highest-producing DSA. How do you handle this?
  • 2.You notice a sudden spike in partner-sourced cases from a specific geography, but the documentation quality is poor, and you suspect over-valuation of collateral to bypass credit rules. What do you do?

Resume Keywords

Make sure these keywords appear on your resume

SME LendingBusiness LoansDSA ManagementReferral PartnersDisbursement TargetsPortfolio QualityNPA MonitoringArea Sales PlanningWorking CapitalLoan Against Property (LAP)Credit CoordinationFunnel Management

Interested in this position? Apply directly on LinkedIn.

Apply on LinkedIn →