Area Sales Manager - Gorakhpur

Bacardi

📍Lucknow, Uttar Pradesh, India
Posted May 18, 2026

Job Overview

Position

Area Sales Manager - Gorakhpur

Company

Bacardi

Location

Lucknow, Uttar Pradesh, India

Work Type

On-site

Job ID

li-4407177537

Job Description

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

RESPONSIBILITIES
- WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

  • Deliver results and excellence in execution

  • Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)

  • Deliver on Pictures of Success targets, complete survey and work in partnership with customers / distributor to deliver excellence in execution

  • Achieving Volume Budget of the region

  • Achieve the Implementation of Marketing Activities like Promotions & Visibility

  • Activations and execution to be done in line with the marketing team

  • Ensure the availability of Bacardi Brands in line with the AVPQPAP drivers

  • Stay update-to-date with current and competitors’ trends to identify improvements or recommend new solutions

  • Collect and analyze information and prepare data and sales reports

  • Manage territory / channel / account performance on a monthly/quarterly basis, working with customers / distributors to ensure delivery of forecast and budget (volume / value / execution) in line with Bacardi Scorecard

  • Act as the leading customer contact, building effective long-term relationships with customers / distributors/ retailers

  • Communicate effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues

SKILLS
-
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

  • Skilled communicator with good presentation skills

  • Strong commercial acumen and knowledge of the region

  • Effective use of networking and interpersonal skills

  • Strong negotiation skills and first-hand field sales experience

The following experiences are preferred:

  • Experience in the Spirits and/or Beverage Industry is a distinct advantage

  • Proficiency in English & local language skills

PERSONAL QUALITIES
– SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

  • You are Pro-active, Goal-oriented, and Passionate about delivering results and constantly seek to improve

  • You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers

  • You demonstrate resilience by overcoming challenges and staying calm under pressure

  • You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

*Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.*
U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

  • Competitive Pay Package

  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance

  • Employee Assistance Programs

  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Interview Prep

AI-powered insights to help you prepare

Key Skills

Required:
Preferred:

Practice Questions

💡Technical Questions (3)
  • 1.How do you utilize the AVPQPAP drivers to ensure optimal availability and visibility for premium spirits like Bacardi in your territory?
  • 2.Walk me through how you manage territory performance and work with distributors to ensure delivery of your volume and value budgets on a quarterly basis.
  • 3.When executing a regional marketing promotion or activation, how do you ensure it aligns with the marketing team's vision and delivers a strong return on investment?
🎯Behavioral Questions (3)
  • 1.Tell me about a time you had to overcome significant resistance from a key distributor or retailer to achieve a critical sales target.
  • 2.Describe a situation where you identified a competitor trend that threatened your market share and proactively implemented a solution.
  • 3.Give an example of a time you had to deliver results in a first-time or highly ambiguous situation, demonstrating your entrepreneurial flair.
🧩Situational Questions (2)
  • 1.You are falling short of your NSV and Gross Margin targets halfway through the quarter, and your distributor is reluctant to push higher-margin premium brands due to lower volume turnover. How do you handle this?
  • 2.A major on-premise account in Gorakhpur is threatening to drop Bacardi from their menu because a competitor is offering a deeply discounted activation rate. How do you save the account while maintaining brand equity?

Resume Keywords

Make sure these keywords appear on your resume

Area Sales ManagerNSVGross MarginDistributor ManagementAVPQPAPTrade ActivationsPictures of SuccessVolume BudgetSpirits IndustryCommercial AcumenSales ForecastingValue Share

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